Active tourism, which includes leisure activities in natural environments and adventure sports, is a major employment generator in Spain. With over 30,000 jobs created in 2023, it has established itself as a potential sector within the national economy, generating over €5.55 billion last year.
Female participants outnumber males in adventure activity purchases, with consumption primarily dominated by an older age group, as sales concentrate between 45 and 54 years of age.
In 2024, Barcelona led the ranking of provinces with the highest active tourism experience sales at 14.3%, followed by Madrid and Alicante at 13% and 7% respectively.
The complete structure followed for this statistical study of the sector is as follows:
- Current active tourism trends
- Key adventure activity consumption data
- Geographical analysis
- Economic impact
- New opportunities for companies
- Future predictions
View the full report and discover all the key insights of active tourism in 2024:
Yumping Trends - 2024 Annual Active Tourism Report in Spain Download the full document here
